Smart Sleep Coach Editorial Guidelines

Our Editorial Guidelines

At Smart Sleep Coach by PampersTM we’re committed to delivering trusted, accurate, and science-backed information to families, and answer common questions related to your baby’s sleep.

There is a lot of information out there. Our team of healthcare providers, sleep consultants, baby care experts, and parents are here to provide practical information to help inform your decisions.

Our editorial process makes sure that every piece of content published to the Smart Sleep Coach blog is based on reliable sources and reviewed by experts. We strive to provide information that is up-to-date and always remind readers to seek medical guidance and personalized advice from healthcare providers.

Our Process

Trusted sources

Each article on the Smart Sleep Coach byPampers blog is developed and reviewed by our editorial team which includes healthcare providers, sleep consultants, baby care experts, and parents.

We take fact-checking seriously. Articles we publish are built upon evidence-based research and insights from highly respected medical organizations and experts, such as:

- The American Academy of Pediatrics (AAP)

- The Centers for Disease Control and Prevention (CDC)

- The World Health Organization (WHO)

- The American College of Obstetricians and Gynecologists (ACOG)

We also cite peer-reviewed scientific journals and information directly from experts in the field. We aim to avoid consumer-facing websites or other blogs for our sources.

Authentic content

At Pampers and Smart Sleep Coach by Pampers, all our content is developed and reviewed by humans and crafted with care, empathy, and accuracy based on the questions and comments of real parents.

Updated content

We know that parenting advice and medical recommendations evolve overtime as new research and tools emerges. We continuously review and update our content to reflect the latest guidelines and findings. If you have feedback on our content or specific article, please reach us at support@smartsleepcoach.com.

If your readers raise any concerns or notice any errors, we review the feedback and make necessary corrections to make sure our content stays accurate, reliable, and helpful.  

Medical review

For articles that discuss health, safety, and medical-related topics, Smart Sleep Coach works with a team of healthcare providers and pediatric sleep consultants to ensure accuracy and reliability.These experts review our content to confirm they align with established medical standards and best practices.

Our content is for informational purposes only. We always recommend that parents consult their child’s healthcare provider for personalized guidance.

Supporting Families of All Backgrounds

Smart Sleep Coach and Pampers are committed to representing diverse parenting experiences and cultural backgrounds in our content. We aim to use inclusive language that reflects the many ways that families are formed and nurtured. Our articles use gender-neutral terms such as“they" and "them" to ensure that everyone feels seen and supported. We celebrate all parents, families, and children and strive to create content that resonates with as many people as possible.

Meet Our Contributors

Our team of writers and editors consists of healthcare providers, pediatric sleep consultants, baby care experts, and parents who are experienced in creating content that is trustworthy, helpful, and honest.

Our Approach to Product Recommendations

We’re committed to providing families with reliable information to help them make informed choices. We only feature and link to products and resources that our writers and editors believe align with this commitment.

Our Commitment to You

Being a parent often comes with many questions and concerns, and the team at Smart Sleep Coach by Pampers are committed to providing reliable and trustworthy information to help you in your journey. Our content is meant to be informational, and we encourage you to seek support from a healthcare provider or professional for personal recommendations or advice.

Share Your Thoughts

Our community helps make sure everything we create is helpful, inclusive, and relevant for parents, babies, and families everywhere. If you have questions, concerns, or feedback, reach out to us.

Our Medical Review Team and Contributors

Mandy Treeby

Mandy Treeby

Chief Baby Sleep Consultant

Pediatric Sleep Consultant – Family Sleep Institute BSc (hons) Information Systems & Technology Design Thinking Certified – d.school, Stanford University

mother of 2

Co-founder of the Smart Sleep Coach by Pampers™ and Pediatric Sleep Consultant who has spent over a decade working with parents & babies around the world. Understanding just how many families are suffering sleep challenges, ignited her passion to make quality baby sleep coaching available to everyone. A Mom of two, she’s focused on ensuring parents gain the confidence and knowledge to help their babies’ become super sleepers, so the whole family can get more Zzzz’s!

Elissa Gross, DO

Elissa Gross, DO

Board Certified Pediatrician & Lactation Consultant

Board-Certified Pediatrician International Board Certified Lactation Consultant M.P.H. Maternal & Child health Fellow of the American Academy of Pediatrics

mother of 6

Board-certified pediatrician, with more than 20 years of experience caring for the happy, healthy development of babies and committed to helping families get more sleep. As a certified lactation consultant she is passionate about making breastfeeding a positive experience for all moms bringing a wealth of experience when it comes to feedings and weaning. She’s excited to join the Smart Sleep Coach by Pampers™ team to help parents get a better understanding of their baby’s sleep, how it changes as they grow and to help more babies learn how to become strong independent sleepers.

Arik Alper, MD

Arik Alper, MD

Pediatric Gastroenterologist and Aerodigestive Specialist

Certified Pediatrician - Israel Board of Pediatrics

Pediatric Gastroenterologist who specializes in nutrition and feeding problems in babies and toddlers. With over 20 years of experience in this field, he is passionate about creating an enjoyable feeding environment for babies and parents and developing appropriate feeding skills.

Amanda Kule

Amanda Kule

Parent Contributor

Content Wiz and Mom of 4 year old and 6 month old

A writer and communications leader working in the health and wellness space for nearly 15 years, Amanda has had two very different experiences with baby sleep. After spending the first 3 years of motherhood struggling, she turned to Smart Sleep Coach by Pampers™ for round 2. Her six month old now sleeps like a dream, and she wants to shout it from the rooftop so other parents dealing with sleep deprivation, cranky babies, unpredictable routines, and dark under eye circles can “take back the night”—and make it through the day.

Elina Furman

Elina Furman

Founder Kahlmi

Certified Infant Massage Instructor

Mother of 2

Elina Furman, a Certified Infant Massage Instructor with extensive experience in the baby products industry, is deeply committed to educating parents on the benefits of infant massage. With over 15 years of expertise, she has become a trusted figure in the parenting community, particularly for her efforts to demystify baby massage techniques for new parents. As a mother herself and the author of the forthcoming "101 Natural Baby Hacks", Furman is dedicated to bridging knowledge gaps and promoting evidence-based practices in childcare, contributing significantly to the well-being of families worldwide.

Kylee Money

Kylee Money

CEO of Parenting Made Joyful™

Certified Pediatric Sleep Consultant

Mother of 2

Kylee Money, CEO of Parenting Made Joyful™, offers pediatric sleep and behavior solutions for kids up to 6 years old. She's been featured as a spokesperson for baby brands like LectroFan, and has been featured on Fox, CBS News, Romper, Fatherly and others as a parenting expert. Since 2001, Kylee has been dedicated to helping families feel empowered and well-rested through effective sleep training.